Q: What is the Credit Union Give Back Sweepstakes?
A: Credit union members earn the opportunity to win $5,000 by using their rewards cards on everyday purchases to use as they please. Credit unions will also be randomly selected to win $10,000 to donate to a charity of their choice.


Q: When is the Credit Union Give Back Sweepstakes?
A: July 10 to October 29, 2023


Q: How to qualify?
A: Use your credit union qualified rewards debit or credit card a minimum of four times per week, OR answer survey questions online at: www.cugivebacksweepstakes.com regarding the use of your credit union’s products and services for each month you would like to be qualified to win.


Q: How will my cardholders know about the campaign?
A: PSCU is relying on participating credit unions to assist with the promotion of the campaign by utilizing the marketing collateral available.


Q: What is the objective of the Direct Mail (DM) campaign?
A: The DM campaign is designed to increase cardholder engagement and card usage.


Q: What are the criteria for the Direct Mail campaign?
A: Cardholders participating in PSCU’s Rewards Points or Rebate program.


Q: Will cardholders receive communication throughout the campaign period?
A: Cardholders who are members of credit unions participating in the direct mail component of the campaign will receive five emails throughout the campaign period reminding them to use their credit union rewards credit or debit card a minimum of four times within a campaign week. PSCU works with Digital Intersection to distribute the emails.


Q: Is there a cost to the credit union for participating in the campaign?
A: The sweepstakes is fully sponsored by PSCU. PSCU will cover costs for the following:

  • Campaign management
  • Downloadable marketing collateral
  • Email campaign (five throughout the campaign period)
  • Insert in paper statements (two throughout the campaign period)
  • Prizes

Q: Who is eligible?
A: Sweepstakes is open only to eligible credit and debit cardholders who are legal residents of the 50 United States, D.C. or Puerto Rico, who must have either a Social Security Number or Tax Identification Number, and are 18 years of age or older at time of entry, who are enrolled in a participating Credit Union Rewards Program. Employees of PSCU (“Sponsor”), operating and participating credit unions, their affiliate organizations or service organizations, marketing agencies, prize suppliers, Marden-Kane, Inc. (“Administrator”) and their immediate families (spouse, parents, IRS dependent, children and siblings and their respective spouses) and/or those living in the same household of such employees, whether related or not, are ineligible. Sponsor reserves the right to verify eligibility qualifications of any winner. Sponsor is not required to enter into correspondence with entrants, including via e-mail. Sweepstakes is subject to all applicable, federal, state, local laws and regulations. Void in U.S. Virgin Islands and U.S. military bases outside the 50 U.S. States/D.C. and Puerto Rico, and wherever else or otherwise prohibited by law.


Q: When are the winners announced?
A: Winners are selected at the end of each month and announced after required documents are signed and returned to Marden Kane, Legal Counsel for the sweepstakes.


Q: What are the important dates I should know about?
A: All important dates for the Credit Union Give Back Sweepstakes can be found online at www.cugivebacksweepstakes.com.


Q: What marketing materials are provided?
A: Beginning in July, the following materials will be available: email template, web banners, targeted direct mail, buckslip, poster and social media content. Marketing materials can be found here and on the Marketing Gateway.


Q: Who are the sponsors?
A: PSCU is the proud sponsor of this unique promotion that recognizes and celebrates the loyalty bond that exists between members and their credit unions.


Q: Who are the promotion Partners?
A: Marden-Kane, legal counsel, provides the promotion rules/regulations management.


Q: Do credit unions or their members have to register for the sweepstakes?
A: No registration is required.


Q: Does the credit union need to take action if they have a winning member?
A: The credit union will need to validate if the member is in good standing and confirm with PSCU that they have been contacted. Marden-Kane will then provide relevant documents to the winner for signature.


Q. How will winners receive their cash prize of $5,000.00?
A. A check will be mailed to each winner using the address provided to Marden-Kane.


Q. Will winners need a 1099 Form?
A. Any prize value over $600 requires a 1099 Form as required by federal law. Marden-Kane will submit the 1099 Form for all winners and provide a W-9 for their signature.


Q. How will credit unions be notified that they have won the donations to charity?
A. Prize check will be made payable to the credit union for disbursement to their selected charities.